The Jewish Museum
The Jewish Museum approached us with a brief to create a supplemental in museum web app experience that would add context and color without having to download a native app to your phone. A handy guide to explore, learn, and find your way through museum, find tours, art descriptions and museum information in the palm of your hand.
Project Scope
Role: Associate UX Director
Define
Working with curators, directors, and staff at the museum to uncover existing pain points for both visitors and staff, we aligned on functional and technical requirements that would create the ideal experience complementing an already immersive environment.
User Flows | Experience Pillars | Feature Definition
Design
By designing against the identified user flows we made quick progress laying out wireframes and creating initial prototypes to get in front of the client. From this point on we worked very closely with visual design to continue refining the experience and iterate features and functions through staggered UX and VD sprints. The app was designed and build to be translated into several languages (incl. RTL, LTR) and conform to AA accessibility.
Wireframes | Prototyping | Testing | Interaction Design
Development
The entire app was to be build as a headless CMS and leveraging APIs hooked into their existing WP instance for the website. While working through FE requirements with development I was tasked to layout and build the backend CMS to power the experience in Contentful.
Functional Specs (Confluence) | Content Model (Contentful)
Product Features
The app featured an initial onboarding experience that would ground first time users and explain how to interact and use the app while discovering the museum. Users are able to choose from several audio tours guiding them across different levels and galleries of the museum with the ability to learn more about each artifact without disrupting or losing their position within the audio. While browsing the museums space users can easily search details on specific artifacts by typing in their unique three number identifier and view more imagery and video content. Location messaging is added to each audio tour as a supplemental guide while a ‘floor map’ gives users more information on current exhibitions and happenings across each museum floor.
For more information and a detailed walkthrough of the process and full features set,
