ReachMD
ReachMD helps healthcare professionals discover, participate in, and share medical education and clinical information through on demand programming and 24/7 streaming broadcasts. We were approached to completely re-build the existing application creating a more engaging experience that encourages and promotes exploration and sharing of knowledge while enabling medical professionals to earn required CME/CE credits.
Project Scope
Role: Associate UX Director
Define
A six week discovery and refine phase allowed us to work with the ReachMD team to establish the creative vision and business requirements the app experience must meet, while adhering to the standards and best practices of the industry
Research & Data Analysis | Experience Strategy | Stakeholder Interviews | PRD Creation | IA & Sitemap
Design
As the lead UX designer I had the privilege to lead the client engagement and work with a team of product designers across the San Francisco and Manila office. Our task was to create an engaging app experience that would allow medical professionals to discover and share knowledge while earning required CME/CE credits to maintain their credentials.
Sketching | Wireframes | Prototyping | Interaction Design
Development
The team handed off fully annotated designs and functional specifications (confluence) to our internal development team that worked closely with the client tech team to connect a brand-new FE with a modified BE to power the new experience. We worked closely with the tech teams to provide experience QA and work through tickets and bugs within Jira.
Functional Specs (Confluence) | Visual & Experience QA
Product Features
Considering ReachMDs high publishing velocity our key focus was on supporting users during content discovery across a variety of content types and areas of expertise based on each user’s unique professional profile. The ability to safe, share and bookmark content enables users to curate a library of knowledge available to them at the tip of their fingers. ReachMD’s 24/7 radio with several industry specific stations is a constant companion while allowing users to multi-task and explore content simultaneously.
As a way to support medical professionals in earning CME/CE credits, which are essential to maintain their medical license, we created an engaging quiz engine that supports a variety of formats with an intricate notification and badging system to gamify the overall experience and maintain momentum and user retention.
For more information and a detailed walkthrough of the process and full features set,
